Richard Ash-Simpson

Richard Ash-Simpson

COO-Level Operations Executive | $750M+ P&L | $29M in Gains | Amazon & Fortune 500

I build operations that scale, turnaround operations that are broken, and create safety cultures that stick. COO-level executive with 20+ years of progressive leadership across Fortune 500 manufacturing, global logistics, and complex multi-site industrial environments. The go-to leader for high-stakes operations — scaling a network from $10M to $750M+, correcting a $7.8M operating miss in a single fiscal year, and achieving zero-incident safety benchmarks where others had failed.

Las Vegas, NV
Director of Operations / Executive General Manager at Amazon
MBA, International Operations ManagementIndiana Wesleyan University

Skills & Expertise

P&L ManagementMulti-Site OperationsSupply Chain & LogisticsLean TransformationSafety CultureManufacturingCost OptimizationCapacity PlanningLabor RelationsQHSEChange ManagementStandard Work Design

Richard Ash-Simpson builds operations that scale, turnarounds operations that are broken, and creates safety cultures that stick.

COO-level executive with 20+ years of progressive leadership across Fortune 500 manufacturing, global logistics, and complex multi-site industrial environments. The go-to leader for high-stakes operations — whether scaling a network from $10M to $750M+, correcting a $7.8M operating miss in a single fiscal year, or achieving zero-incident safety benchmarks where others had failed.

By the Numbers:

  • $750M+ P&L managed across multi-site industrial and logistics networks
  • $29M+ in measurable cost and reliability gains at Amazon
  • 5,000+ associates and 120+ managers led simultaneously
  • 15%+ EBIT improvement through lean transformation and operating leverage
  • 44% reduction in lost-time injuries — safety transformed across all indicators

Watch Richard's Video Resume →

Amazon — Director of Operations / Executive General Manager (2020 – Present)

The Challenge: Advanced from single-site leader to executive oversight of a 6-site sortation and transportation network — consistently assigned the network's most challenged operations because of a proven record of turning them around.

What Richard Built:

  • Structured the cost program around four simultaneous levers — fixed cost ($11.8M), facilities ($8.0M), asset reliability ($4.0M), and labor ($5.9M) — rather than the typical single-variable approach
  • Delivered $8.3M under budget on a $260.5M operating plan while processing 306.4M units
  • Compressed unit cost 4.9% by redesigning labor models and embedding fixed-cost discipline into standard work — ensuring gains held after the improvement period
  • Resolved a structural throughput gap: 3.8% network growth YoY, 9.3% improvement in complex non-standard operations, 11.5% productivity gains in cross-dock

The Result: $8.3M budget beat. $29M+ in measurable gains. The leader Amazon calls when an operation needs to be fixed.


TechnipFMC — VP, Global Operations, Products, QHSE & Lean Transformation (2017 – 2020)

The Challenge: Inherited a $350M industrial operation constrained by unreliable execution, long lead times, and capacity ceilings.

What Richard Built:

  • Redesigned the operating model — network flows, capacity allocation, intercompany logistics, and production planning — creating the structural conditions for revenue doubling without proportional cost growth
  • Compressed procurement lead times from several months to 2 months through integrated planning and supplier management
  • Built a global operating system across 3,500+ employees to improve execution, visibility, and accountability across every site

The Result: Revenue doubled from $350M to $750M+. 15%+ EBIT improvement through operating leverage — not cost-cutting.


Earlier: From Startup to Scale

Scaled a growth operation from approximately $10M to $350M+. Restored profitability within six months. Sustained 15–18% month-over-month growth through complete operational build-out — P&L accountability, team structure, and operating systems built from scratch.

1. He fixes what others won't touch
Richard is consistently assigned the network's most challenged operations — not because he's the last option, but because he's the proven one. At Amazon, that meant inheriting broken sites and delivering results above plan. At TechnipFMC, it meant doubling revenue in an operation others had written off.

2. Four levers at once — not one
Most operators pull one cost lever at a time. Richard runs four simultaneously: fixed costs, facilities, asset reliability, and labor. That's what separates $29M in gains from an ordinary cost program — and why the gains hold after the improvement period instead of eroding.

3. Safety as an operating system — not a compliance checkbox
–31% serious injuries. –44% lost-time injuries. First-aid injury rates from 18% to under 3% in turnaround environments. Zero-incident benchmarks across multiple sites. Richard treats safety transformation the same way he treats any operational problem: diagnose the system, redesign the standard work, hold it accountable.

4. Credentials and community

  • MBA, International Operations Management — Indiana Wesleyan University
  • BBA, Accounting & Business Administration — Tennessee State University
  • Six Sigma Green Belt | Lean Transformation Practitioner | Dale Carnegie Leadership Training
  • Board Member — Tennessee State University, School of Supply Chain
  • Industry Consultant — Guidepoint Global

Focus: Understand the operation, identify the real problems, build trust with the team.

  • Shadow frontline operations across all sites — don't just read reports
  • Conduct structured interviews with direct reports, shift managers, and frontline leaders
  • Map current cost structure, safety indicators, throughput metrics, and labor models
  • Identify the top 3 constraints limiting performance or margin
  • Assess operating cadence: are the right meetings happening? Are the right metrics being tracked?
  • Build initial operating dashboard with baseline KPIs
  • Deliver: Current State Brief — a clear-eyed diagnosis of what's working, what isn't, and where the highest-value opportunities are

Focus: Deliver early wins while designing the improvement roadmap.

  • Launch 2–3 quick-win initiatives targeting measurable results within 30 days
  • Design the operating model improvements: cost structure, labor models, throughput redesign
  • Identify the single biggest safety risk and launch a targeted intervention
  • Build the standard work framework — accountability, cadence, escalation paths
  • Develop the 6-month transformation roadmap with owners, milestones, and measurable targets
  • Deliver: Transformation Roadmap with prioritized initiatives and projected financial impact

Focus: Launch the flagship initiative and build the operating system that sustains results.

  • Execute the primary cost or throughput initiative with full team accountability
  • Deploy safety operating system across all sites — not just the worst performers
  • Establish leadership routines: daily accountability, weekly ops review, monthly performance cadence
  • Build playbooks for standard work so gains hold without direct oversight
  • Present 90-day results to leadership with quantified outcomes and 12-month outlook
  • Deliver: Phase 1 Results Report — actual results vs. targets, with scaling plan

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